A folding carton made of paperboard is sometimes called a 'cardboard box'. Commonly used for packaging consumer goods, such as cereals, cosmetics, and pharmaceuticals. These cartons are designed to fold flat when empty, saving space during storage and transport. Box packaging is defined as any container used as a receptacle for permanent storage or as a temporary holder for transporting items from one point to another, as in the case of products shipped from manufacturer to retailer and later from retailer to customer.